Wednesday, March 7, 2012

Subaru, The Road-Gripping Brand, Gets Its Moment

Subaru has always been the well-regarded, but often overlooked runner-up to big Japanese names like Toyota, Honda, and Nissan. However, this week, Consumer Reports named Subaru as the top-quality brand in its list of the best vehicles for 2012. That not only brings bragging rights, but can also lead to sales.

“Subaru’s score of 75 – two points higher than last year – reflects better test scores for such redesigned models as the Impreza, Legacy, and Outback over the last few years. The 2012 Impreza, which Consumer Reports just tested, now tops the small-sedan class and is the Consumer Reports Top Pick in that category. Subaru’s average road-test score of 82 is the highest in Consumer Reports analysis,” wrote the magazine.

Even before it won the title, Subaru had a good February. Its sales of 25,374 were up 17 percent over February 2011, figures showed Thursday, and its sales for the first two months of 2012 are up 19 percent over 2011. Its vehicles’ symmetrical all-wheel drive capability is especially important to buyers in New England and in Northwestern and Midwestern states where dramatic weather can make driving treacherous.

Read more about Subaru’s success at Forbes.com.

1 comment:

Sebastian Gaydos said...

Subaru also earned the maximum of five stars from the National Highway Traffic Safety Administration. The safety features it offers its public consumers have outdone its competitors in numerous classes. The front side/torso protection and the one for the driver's knees, the anti-lock brake system and brake assist, and the permanent all-wheel drive all provide assurance of safety on the road.

Sebastian Gaydos